Category Archives: social media

12 Effective Facebook tips for brands, organizers and administrators

If you are a community organizer or an activist building a “tribe”, and want to use Facebook as an effective tool to connect, here are some of the lessons I have learnt in the last 4 years where I have mobilized (or tried to) effective Facebook groups of more than 10,000 members. This  applies broadly to handling your Facebook profile branding as well as “Facebook groups” and “pages”.

  1. Use Facebook groups for the right reasons: It’s a place to tell/spread (amplify) news.
  2. Get advice, not consensus from your members.
  3. When you get cynical, negative comments (usually from trolls), accept the post and just reply back with the word, “Noted”. Don’t ever defend, argue or try to please them. Trolls are trolls.
  4. Make a “code of conduct” list before inviting people to your Facebook group. Save it as a document in there. Update it regularly & remind people (by pinning that post regularly).
  5. Ban people if they don’t abide by code of conduct repeatedly. 3 strikes law works here. Also It is not your job to explain the reason for banning each member. Use that time instead, to deliver in action, the purpose of your group. If there is too much spamming, in the options, set it to ” All group posts must be approved by an admin”. Make sure you approve or reject pending posts regularly.
  6. Don’t invite people just because they are your good friends or because you need to fill in with many members. Good friends + wrong groups = awkward situation.
  7. If you make other “administrators”, brief them on your beliefs and code of conducts before making them so. Remind them & hold them accountable to their actions / inactions. Don’t add more admins until it is absolutely important to.
  8. If you have a secret group, don’t give “add members” rights to general members. It defeats the purpose as they will add anyone and everyone.
  9. Best way to grow is to grow organically. This helps keep the group tight-knit. In the long run what matters is the work done by the very few who will actually deliver.
  10. Humility helps (always). Since Facebook leaves a digital trail when you become mean/angry/rash/obnoxious, it will be used against you even after years.
  11. Give more attention to members who help the group’s purpose more.
  12. Remember Facebook group is just a virtual network. Trust people who back up their words with real concrete actions. Arrange real world interaction (meet / conference call) and trust people more who you meet in the real world. People who only hang around the Facebook group – I call them mostly “Talkers, not doers”.

25 rules I usually follow to be effective in Social Media

Here are my social media 101 tips for all who wants to use social media effectively for your organization, business or your personal campaigns. I have learnt this the hard way :) and I try to live by these guidelines!

  1. Don’t be stupid.
  2. Lazy questions get lazier answers.
  3. You won’t benefit from anonymous criticisms. (Seth godin mentioned this)
  4. Don’t follow people you don’t want to follow (on Twitter or Facebook). Keep them distraction free.
  5. Keep private posts private. Don’t mix your personal with public.
  6. Don’t fight publicly. Handle hurtful, critical comments and trolls with comments, “noted” or “acknowledged”.
  7. Don’t defend or justify unless you believe you have made a terrible mistake. Acknowledge and move on. Statements like ” Let’s agree to disagree” helps.
  8. Negative posts get a cynical responses (you might get a lot of feedback, but people will not respect you in the long run).
  9. Be positive. People love that.
  10. Consistently show your good side. Open up!
  11. There is no better formula for being liked than by becoming yourself.
  12. Nothing beats personal interaction. (No technology or social media interaction: Don’t ever fall under that illusion). Go meet people you like.
  13. Appreciate any posts you liked. Don’t be shy on this. One thing everyone  craves is genuine appreciation.
  14. Acknowledge in any posts you share, the person/place you got that information from.
  15. Remember this before posting:  Does your post signify you are a doer OR just a talker?
  16. Avoid using curse words. Use only when you are ready to withstand public outcry. It rarely helps and usually stings you years after you post.
  17. Post in the mornings or evenings to be more effective. And weekends usually get slow responses (for me)
  18. Pause at least 10 seconds before you hit “post” anything, always ! Re-edit everything you write. The 1st times are usually crappy, clumsy writings for almost all of us.
  19. When sharing, realize people don’t care about you. People care about what value they get from you (your posts).
  20. Save time. Integrate your Facebook and Twitter posts and even your blog  through plugins readily found in the internet, so that once you post, it posts everywhere.
  21. If you are away, schedule your Facebook, Twitter posts through “buffer” app
  22. Remember, once you post, chances are it will always stay on internet, even after you die.
  23. Don’t post anything that  you wouldn’t go out and say it to a perfect stranger.
  24. If you want to criticize, first take a minute of break from your phone/computer. Come back and if you have to, first acknowledge and thank people for their thoughts and then mention why you disagree in a way without attack someone personally.
  25. Finally, Don’t be stupid.

If you want to see some examples o this, do follow me here and follow my page here
I
 am on twitter here.

To my friends in Nepali media, stay with us citizens

I posted this on Facebook and twitter:

To my #Nepal #media friends, its Time to start fresh. Please highlight other Nepalis rather than 601 & their Netas again. Do stay with us!

This is not a warning but a feedback. I believe this is what Nepali citizens are telling the media: The message is : Stay with us! (not with them)

Here is what I see. Nepal’s media is plagued with negativity, sensationalism and inconsistencies. It is obsessed with same old few incompetent personalities. Yes you may say this sells newspapers, that this attracts people. Sure it does. But the reality is that you are not ONLY running a business. You are also shaping the nation directly. Your opinions can take the nation forward or backward. Right now, citizens are losing trust in what they see in media. Once this trust is gone, they will move to some other medium, some other source.

Here are a few tips I suggest for you to win the citizens back while also inspiring them to serve their nation. Feel free to see this as a mere suggestion not a guide for you.
How about starting this trend by changing the concept of Headline News to address these?

  1. Positive, Positive, Positive.
  2. Prominently highlight actions on of our sports teams, artists, poets, citizens, social servers (how-ever flawed their record is). Even if they may not be as articulate as the existing politicians, let’s be patient with this lot. They are authentic!
  3. Rags to riches stories of Nepali.
  4. Entrepreneurs success and failures.
  5. Stories of street entrepreneurs.
  6. Risk-takers in different professions.
  7. Community activists stories.
  8. Community successes: Highlight them in headline news.
  9. Discussion transcripts between youths on sociopolitical issues.
  10. Mentor-ship events, Networking events and fund-raisers.
  11. Stories of Nepali uniting with each other on community to international level.
  12. Adventure stories in Nepal, e.g stories of Nepali traveling in Nepal.
  13. Have a regular column, show that talks about Historical wrongs. A forum to vent out how you and your community have been wronged where others are encouraged to just “listen and not defend themselves”. i.e Empathy programs
  14. A program to teach different ethnic languages to different ethnic groups.
  15. “How to build your community” tips highlighted in headline prime time news?
  16. Demystify government. A regular forum to learn how government bureaucracy works. How to use it properly. Where to complain, how to complain etc.
  17. “Doers – Not talkers” a hard-hitting analysis program where you vote on either some one is a talker or a doer.
  18. Promote leadership building programs that produce promising leaders in political, social service and entrepreneurship.
  19. Programs that teach citizens how to protest in a ‘bibeksheel’ way.
  20. Programs where politicians ask how to solve & school students come up with the solutions.
  21. Open source your content. Let people use it, improve on it. Put it all on You-tube or un-copyright it. Share and win!
  22. Change your moto to “Stay with citizens or become obsolete”.

समाचार माध्यमहरुलाई अनुरोध :

समाचार माध्यमहरुलाई अनुरोध :
  1.  सकारात्मक गैर-राजनितिक काम वा सोचका खबरलाई बेकैदा मुख्य पृष्ठमा दिनहुँ स्थान दिनुहोला। आलोचनात्मक खबरलाई सके नराख्‍नु, राख्‍नै परे अन्तिममा।
  2. सर्वसाधारण नागरिकहरुका सोचहरुलाई प्राथमिकता दिनुहोला  चाहे त्यो जति नै अल्मलिएका वा त्रुतिपूर्ण भए नि।
  3. होच्च्याउने भन्दा उपाय दिने खालका वक्तव्यलाई प्रोत्साहन दिनुहोला।
  4. कतै राम्रा काम हुन लाग्या छ भने त्यसको बारेमा पूर्व घोषणा गरेर फैलाईदिनुहोला।
  5. ‘प्रगति यसरी गर्नुपर्छ र यसरी गरिराख्‍या छु’ भन्ने जस्ता उपायमुलक वा ज्ञानमुलक वक्तव्यलाई अझ बढावा दिनुहोला।
  6. नागरिक जिम्मेवारी बढाउने कार्यकलापहरुलाई निरन्तर समर्थन गरिरहनुहोला।
  7. जवाफदेही नेतृत्वको खबरलाई बढावा दिनुहोला।
  8.  सम्वृद्धि ल्याउने वा काम सृजना गर्ने उद्दमशिल व्यक्तित्वहरुलाई पनि मुख्य पृष्ठमा स्थान दिनुहोला (सामाजिक र राजनितिक अभियानकर्ताहरुलाई जस्तै)।
  9. नेपालीहरुलाई एक बनाउने जुनै कामका खबरलाई अझ बढावा दिनुहोला।
  10. “अहिले नगरे कहिले, हामीले नै नगरे कस्‌ले” भन्ने सोच बोकेकालाई पटक पटक अन्तरवार्तामा बोलाउनुहोला।

धन्यवाद :)

Build a network of networks

I am building a network of networks. Why? I believe building this brings positive change in Nepal. How so ? Networks have always existed in our society in religious, communal, educational, age, education and uncountable other forms. Even big media is a network similar to political ones. Networks helps organize people to turn them into powerful forces that can demand & act and solve problems we as people find it impossible to do.

The problem is when there are too many networks operating independently, an anarchy ensues that impedes revolutionary change from happening. Because all networks are pushing for changes separately their personal push is not enough to swing the momentum, even if there are thousands of them.. Think of it, as us pushing a strong door one at a time. It will never open. There is not enough force. Even if thousand of us came and pushed one at a time, it wouldn’t. But together, if we pushed at the same time, it would be a different story, wouldn’t it.

And this immense power lies un-used because there aren’t any connectors who works to bind them together with a loose thin thread which is nudged at right times to give the catalytic push needed.

Change occurs when different powerful networks converge to give a momentum to tip the balance in favor of wheels of change over the boulders of inertia.

Power lies within these connectors (network builders), who can build network of networks and sync network controllers to collaborative action. Think of them as lubricants to a car: the different parts of car’s engine is working on their own free-will but the car doesn’t run forward because there is no lubricant.

We can strengthen the momentum towards positive change by connecting these Network builders together. One major way to bring positive revolutionary social-economic changes in Nepal might be  this.

How can YOU become a Network builder?

First, identify and start helping people who control networks by connecting them with resources, or amplify their effort or rally people behind them. Build trust by helping them stay in action. Then use this knowledge to influence another network. In this way you create a loop of a Network of people who control networks. Social media speeds this process up immensely. Use tools like Facebook, twitter or social forums to find them and then help them (in action). As you build a lasting relationship with these Network Controllers, slowly but surely you start building a network of networks.

How many activist groups are you part of today in Facebook ? I bet quite a few (if you are in Nepal). You are already on your way to becoming a network builder. Start becoming active in your networks today and build your own network of network builders by connecting these powerful people who run various networks.

Become a Network Builder !

(By the way, do you know any network builders around you ? List them below)