Damn good read.

“excerpts from Seth Godin” www.sethgodin.com

I love his intuitve common sense!

and a good article to download.

.and your clicks for free (the new ebook)

Excerpt:

“For the last two months I’ve been working away on a (short) ebook about traffic. Traffic to your blog or your company site. It has evolved quite a bit, and ended up using Squidoo lenses as a template for the point I was trying to make.

There’s an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades away.

It turns out that the new playing field enforced by the search engines is eliminating many of the shortcuts that used to be effective. In other words, the best way is the long way.

The long way is to create content that is updated, unique and useful. Again and again we see that sites that do all three manage to get more than their fair share of traffic. So, I guess the title of the ebook is a bit misleading. The clicks don’t cost money, but they do take effort. That’s good news for people who have more talent than cash. I hope you’ll find it useful, whether or not you use Squidoo.Click here to start the PDF download. A good way to bring traffic to your website The book is free to post or share.”

thanks Seth Godin.

when was the last time your customer was so enthusiastic

in this link

amazon reviewer

you will find an amazon customer who wrote the time to review a simple ball pen.

when was the last time your customers wrote a review about you so enthusiastically or sung praise like this ?

Food for thought: how to retain customers like amazon does ?>

what do they do so “extra” or go one step further ?

Customer Service !

adversial thoughts

ever thought of creating a business by involving your potential customers into your business strategy.

make them a stakeholder ?

create a business by co-authoring it with your own clients ?

co-creation.. pro-consumer ?>

small =good, big = bad .. small, agile, fast, dynamic.

more people = more indecision
more = bad

less is good
less interference, less subsidies, less people, small teams do better than big big big teams.

From government to businesses…